ready to launch a career in digital marketing?

Join our free 8-week program to jump-start your career in Digital Marketing — no experience needed.

Our free program offers you the opportunity to learn all you need to get a successful start to a digital marketing career — from the technical knowledge to the soft skills that will help you achieve your potential. Graduates are guaranteed the opportunity to interview with WLB employer partners.

Register your interest at one of our three partner locations:

Singapore Institute of Retail Studies
Register interest

Ngee Ann Polytechnic
Register interest

Republic Polytechnic
Register interest

Program Length

8 weeks

Monday to Friday, 9am to 5pm

Presented in partnership with Skills Future WLB Logo

Ready to get started?

  1. 15 minutes 1

    Apply!

    Apply online for the Digital Marketing program.

  2. 30-60 minutes 2

    At-home/in-person task

    While this program does not require you to have any prior Digital Marketing experience, we are looking for our candidates to have a basic level of digital literacy. This simple task will help us understand your current level of comfort with digital tools in order to ascertain whether this bootcamp is right for you.

  3. 30 minutes 3

    In-person interview

    Generation and our partner Polytechnics want to support you and connect you to resources that will help you focus on learning. We will use this time to learn about your current situation, background, and how this program will benefit you in the current stage of your journey. We'll also go over the program requirements, times, and dates of class.

  4. 4

    Class begins!

    Every day, you'll learn new skills to help you advance your career.


Requirements

  • Should be a Singapore Citizen or PR
  • Should be 18 or above as on the date of enrollment into the program
  • Should be keen to start a full-time job immediately after completion of the training, subject to getting a job-offer
  • Complete the selection process

Institution partners

  • Ngee Ann Polytechnic Logo
  • Republic Polytechnic Logo
  • SIRS Logo

Skills Earned

Technical Skills


We'll help you learn the technical skills with lots of hands-on, interactive sessions. By the end, you'll know:

  • Digital marketing planning
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Corporate Branding
  • Personal Branding
  • Content creation basics
  • Photoshop basics
  • Web analytics basics
  • Business innovation driven by Digital marketing

Behavior & Mindsets


In every job, there are key skills that will help you be successful. We'll help you learn how to:

  • Personal responsibility
  • Future orientation
  • Growth mindset
  • Persistence
  • Time management
  • Teamwork
  • Communication skills
  • Resume refining skills
  • Interviewing techniques

How we prepare you

In a world of job training programs, Generation takes a different approach to help you succeed. Generation instructors and mentors get to know each student and are there with resources, tools, and information if a student encounters a barrier.

Coaching

The instructors and mentors at Generation aren't just teachers, they're coaches who stand by their students through successes and challenges.

Resume Building

The right resume can open the door to new career opportunities. Generation students learn how to create a resume that showcases their skills and experiences.

Interview Rehearsal

By conducting mock interviews, then providing real-time feedback and coaching, the Generation team ensures that all graduates feel confident and prepared to interview.

Ongoing Support

After graduation, mentors and instructors continue to check in with alums, providing support with the job search and advice for continued success.

Ongoing benefits of Generation

A Trusted Network

Continued contact with the Generation graduate network

Events

Events and workshops to help you keep growing

Give Back

Become a mentor to help others

Support

Troubleshoot your job challenges

Story

Jia Hui – Digital Marketing

Jia Hui now works for a digital marketing agency as a creative digital marketer, combining her passion for writing and the digital skills she learned from the bootcamp.

Read story