What is Digital Marketing?

Digital marketing refers to marketing efforts that occur online through any number of digital channels. Businesses can leverage search engines, social media, email, and other websites to connect with current and prospective customers. There are as many specializations within digital marketing as there are ways of interacting using digital media.

Digital marketers drive brand awareness and lead generation through a variety of free and paid digital channels. In small companies, a single Digital Marketing generalist might drive many of the digital marketing tactics at the same time. In larger companies, these tactics have multiple specialists that each focus on just one or two of the brand’s digital channels.

Specialisation areas include

  • Search Engine Optimisation (SEO)
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Pay-Per-Click Marketing

An entry-level Digital Marketer can earn between SGD1,800 to SGD2,500 a month, depending on their job scope.

Program Length

5 months

Part-Time, Fully Online

Designed for flexibility
Asynchronous and Synchronous sessions to accommodate busy schedules

Next Cohort

Application Period Opens

Coming Soon

Hear from Pennie

Meet Pennie, a #GenAlumni from our Digital Marketing programme.

For more than a decade, Pennie enjoyed a growing career in marketing and advertising. When she had children, she took a few years away from the workforce to focus on family—confident that she’d find her footing again when she was ready to return. As she began her job search, it did not take long for her to realize that she was reentering an industry that had been fundamentally transformed in her absence.

YouTube Video Thumbnail

What You Will Learn

You’ll learn relevant behavioral, mindset and technical skills through a comprehensive instructor-facilitated training bootcamp that integrates real industry scenarios with hands-on projects and case studies.

After completing the programme, you will be able to undertake the following responsibilities:

  • Use digital channels to promote products and services among consumers and businesses
  • Select adequate marketing tools, budgeting, key performance indicators definition and report analysis for assessment
  • Define the concrete goal and the target of the specific marketing campaign you are going to launch
  • Use a variety of analytic tools to attract traffic to landing pages where the consumer experience begins
  • Identify key performance indicators, analyze data and adjust campaigns to measure progress towards business goals
  • Perform several tasks and parallel projects to be able to manage multiple clients at the same time
  • Work fast in a variety of analytics tools that allow the efficient completion of tasks
  • Communicate effectively with clients in order to understand their business needs and also explain how you will use digital marketing tools to meet those needs

Skills Earned

Technical Skills

We'll help you learn the technical skills with lots of hands-on, interactive sessions. By the end, you'll know:

  • Digital Marketing Planning
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Corporate Branding
  • Personal Branding
  • Content Creation Basics
  • Web Analytics Basics
  • Business Innovation drive by Digital Marketing

Behavior & Mindsets

In every job, there are key skills that will help you be successful. We'll help you learn how to:

  • Orientation to Detail
  • Communication
  • Teamwork
  • Time Management
  • Personal Responsibility
  • Future Orientation
  • Growth Mindset
  • Resilience

How We Support Your Well-Being

When you become a Generation learner, you become a part of a community of like-minded individuals who have been through similar experiences as you are about to go through. In whatever stage of your journey, our #GenAlumni, #GenVolunteers, #GenPartners, and #GenStaff work together to help you succeed beyond your programme and into a meaningful and sustainable career.

Dedicated Learner Success Associates

Each cohort is assigned a Learner Success Associate (LSA) who supports each learner’s wellbeing by being a resource to learners in their career transition journey.

A Curriculum that Cares

We don’t just cover technical skills and behavioural skills and mindsets. Our curriculum will also help you learn how to build a supportive peer community, how to manage negative thoughts, and how to care for your well-being and energy.

Subsidised Counselling Support

We know that making a career transition can be stressful. So, each Generation learner has access to subsidised counselling support in partnership with Eagles Mediation & Counselling Centre.

Ready to get started?

  1. 1

    Start Your Application

    Register for an account on our application platform.
    Register Interest

  2. 2

    Complete Related Skills Tasks

    While this programme does not require any prior Digital Marketing experience, the skills tasks you complete in your application will help us understand your current level of comfort with digital tools.

  3. 3

    Interview with the Generation Team

    Upon review of the skills tasks you’ve completed, a Generation Singapore team member will invite you to a virtual interview to better understand you and your career aspirations.

  4. 4

    Application Outcome

    You will be notified of the outcome of your application within 8 to 10 working days of completing your application. If you are shortlisted for the programme, you will be given instructions to confirm your place in the upcoming cohort.

#SheEmployed programmes are open to women:

  • between the ages of 18 and 35 years old
  • not currently in full-time employment
  • with permission to work in Singapore (e.g. Singapore Citizens, Permanent Residents and LTVP+ holders)
  • with an average household income below SGD5,000 a month

Unsure if you meet the eligibility requirements?

Send us a WhatsApp message or use the contact form below to send us an email.

Frequently Asked Questions

  1. We’re currently accepting applications for our September 2022 cohort.

    We will be accepting applications until 19 September 2022.

  2. No, the #SheEmployed programme is free.

    There are no course fees to be paid by learners.

  3. No, all Generation programmes are designed for individuals without an educational background or work experience in the role.

    As part of our application process, you will complete a task related to the skills required for a role in Digital Marketing

  4. We’ve designed the #SheEmployed Digital Marketing programme to be completed part-time over a 5-month period so that learners will be able to work part-time or in casual employment.

    If you are working part-time, you must ensure that you can attend all synchronous live lessons and that you have sufficient time to complete all asynchronous self-paced lessons.

  5. All #SheEmployed learners will have guaranteed interviews upon completion of the programme. You will be prepared for these interviews through employability coaching sessions throughout your programme experience.

    If you are unable to secure a job when you complete the programme, our Generation team will provide job placement assistance for up to 6 months after your programme ends.

#SheEmployed project is funded by the Standard Chartered Foundation and delivered by Generation Singapore. It is part of Futuremakers by Standard Chartered, the Bank’s global initiative to tackle inequality by promoting economic inclusion for disadvantaged young people including those impacted by the COVID- 19 pandemic.

How we prepare you

In a world of job training programs, Generation takes a different approach to help you succeed. Generation instructors and mentors get to know each student and are there with resources, tools, and information if a student encounters a barrier.


The instructors and mentors at Generation aren't just teachers, they're coaches who stand by their students through successes and challenges.

Resume Building

The right resume can open the door to new career opportunities. Generation students learn how to create a resume that showcases their skills and experiences.

Interview Rehearsal

By conducting mock interviews, then providing real-time feedback and coaching, the Generation team ensures that all graduates feel confident and prepared to interview.

Ongoing Support

After graduation, mentors and instructors continue to check in with alums, providing support with the job search and advice for continued success.

Ongoing benefits of Generation

A Trusted Network

Continued contact with the Generation graduate network


Events and workshops to help you keep growing

Give Back

Become a mentor to help others


Troubleshoot your job challenges

Request more information